ONLINE MARKETING
Our services go above and beyond design. We take an eagle-eye view of your business and help you put together a strategy that will take you where you want to be. Together we look at the way your business communicates – how it sounds, hears, responds and reacts to the market place. Once we’ve hammered out a plan, we can bring it to life, with focused design. If you need photography, clever words or high level strategy, we’ve got that covered too.
Our online advertising and marketing solutions utilise best practice methods, designed to effectively position your business in front of your prospective customers. Everyday, customers are looking for your products and services online.
ONLINE OPTIMISATION
SEARCH ENGINE OPTIMISATION
Our services go above and beyond design. We take an eagle-eye view of your business and help you put together a strategy that will take you where you want to be. Together we look at the way your business communicates – how it sounds, hears, responds and reacts to the market place. Once we’ve hammered out a plan, we can bring it to life, with focused design. If you need photography, clever words or high level strategy, we’ve got that covered too.
Our online advertising and marketing solutions utilise best practice methods, designed to effectively position your business in front of your prospective customers. Everyday, customers are looking for your products and services online.
GOOGLE PLACES
This is the most basic form of a Google local page but shouldn’t be ignored because of its simplicity. A Places page will literally place your business on the map so customers can find your physical address. GPS devices using Google Maps will retrieve your address from this listing, so it’s paramount to keep it updated once your page is created. Your contact information such as phone number and hours of operation can also be listed with a few photos of the business’s location.
GOOGLE ADWORDS
Our campaign managers are Google trained and use best practice in keyword research, campaign design, ad copy creative and performance optimisation. We have extensive experience in B2B and B2C markets in Australia, New Zealand and internationally.
CONTENT MARKETING
In the new world of online marketing, consistent quality press releases and article submissions can brand your company as an expert and trusted authority in your business domain. Until recently, nobody ever thought of businesses as publishers; newspapers and magazines published the news. Businesses large and small can now publish information and content beyond their website via online press releases, article submissions, blogs and social media networks. Having content and information published about your business will generate more traffic to your website. There is an added benefit of gaining links to your website which will have the impact of improving your website’s natural search performance.
EMAIL MARKETING
Does your business struggle to find the time or resource to implement an email marketing strategy? Email marketing is a highly effective way to stay in front of your customers and generate leads and sales. To achieve measurable results and a positive ROI, each email must have a clearly defined objective, a succinct message, a simple call-to-action, and must be delivered on the right day at the right time. We use a sophisticated email marketing solution to collect and manage databases, create custom HTML email designs and capture extensive data on the performance of each email campaign. Our campaigns are always 100% compliant with the Electronic Messages Act.
SOCIAL MEDIA
Social media represents a unique opportunity to build a personal relationship between your business and its customers. While there are a range of popular social networks, the dominant offerings are Facebook, Twitter, LinkedIn Blogging and Google+. We can assist with developing your social media strategy and designing and customising your social media platforms or manage it completely for you.
Facebook has become an attractive advertising channel for Australian and NZ businesses to engage prospective customers. Facebook’s advertising platform has undergone significant development and now provides a wide range of sophisticated and powerful targeting features. Advertising in Facebook often proves more productive as a lead generator than organic networking due to context and the ability to reach target segments through the advanced targeting capability. We have developed a range of advertising packages to suit small businesses. The service is fully managed and the targeting is set up to selectively target your customer audiences. We can manage and optimise your Facebook advertising for you, and send you a results report at the end of each month. Facebook has gained a massive global reach with approx. 1.7 billion users, including approx 15 million Australian users and 2.9 million NZ users.
Twitter is a micro-blogging site allowing a unique way to engage and converse with customers and others in your industry. While the potential is massive the real-time nature of the platform requires careful communications planning and content guidelines. A quiet Twitter stream presents a very poor image while poor content is even worse.
We can help you avoid the pitfalls and maximise the engagement opportunities of twitter, defining a communications strategy that will work for your business and your customers. Personal engagements create the potential for unique customer experiences with your brand, and coupled with the likes of Facebook and email marketing strategies can be a powerful communication channel.
YOUTUBE
Youtube – Videos and advertising provides a place for people to connect, be informed, and primarily be entertained. Its also the second largest search engine following Google (and its owned by Google too!).
Video is very engaging content on the web, and Youtube is a valuable distribution tool for sharing this with others either via the Youtube channel or on their own website.